Selecting the target country / countries is the first step in determining the target market (s) for our product. However, in order to define the country we select as the target market, we need to evaluate the potential of the country in terms of market by researching at the desk and in the target country. Because exportation means not only to transmit our product to our country's borders but to the borders of another country, but to deliver our export product to the buyers in the target country's market in the most profitable and efficient way.
The potential of our product exported primarily to determine the target country, we need to identify the situation in Turkiye and the world. Since determining the target market is a subject of market research, we use various data sources for this. To obtain the information in question, you can use the www.trademap.org database offered by the International Trade Center ITC free of charge. You can become a member of this database by filling out the form at http://mas-admintools.intracen.org/accounts/Registration.aspx.
For research on our product, we first need to know our product's HS Code (Customs Tariff Statistics Position). It is the general valid name of our HS CODE product in international trade. After determining the HS CODE of our product, it is now possible to obtain statistical information from any database. You can use the HS CODE Inquiry section on our website for this.
As an example, our product is olive oil. 150910 (pure olive oil) and 150990 (other olive oil) codes will appear when we write “Olive Oil” in the product name section of the HS CODE Inquiry page of our website. We choose our product pure olive, which is included in the code of 150910 GTIP.
In order to determine the development of world imports in relation to our product, we need to have information about the import volume of the product in the world, the quantity and / or value, as well as which countries imported, along with the increase or decrease rate of imports.
For this, we will examine the world imports by countries by entering the HS CODE code of our product from the ITC-Trademap (www.trademap.org) database.
First of all, we log in to Trademap, where we have previously registered, with our e-mail address and password.
As soon as our entry is completed, we see the "Selection Menu" page, which is screenshot below.
Selection Menu Screen Display
In this menu, after selecting "Import" and selecting "Single" in the "Product" section, we write the code 150910, which is the HS CODE code of our product, as shown in the picture below. As an example, 1509 olive oil HS CODE is entered.
For more detailed information about the processing of your personal data by the Company, we recommend you visit TicaretAtlası Bilgi Sistemleri San. ve Tic. Ltd. Sti. cookies policy and read the Personal Data Protection and Processing Policy.
The use of certain cookies is mandatory for our website to function properly. For example, authentication cookies, which are activated when you log in to our site, ensure that your active session continues when you switch from one page to another on our website.
These cookies allow us to personalize the services offered on our website by remembering your preferences and choices on the site. For example, it allows us to remember your language selection on our website or the font size you have chosen when reading a text.
These cookies allow us to collect information about your use of social media. For example, cookies can be used to use the information of your Facebook/Twitter accounts to create personalized advertisements or to conduct market research.
Thanks to these cookies, we can improve the services we provide to you by analyzing your use of our website and the performance of our website. For example, thanks to these cookies, we can detect which pages our visitors view the most, whether our website is working properly and possible problems.